Design of The Week (#DOTW)

The Design of the Week (#DOTW) initiative emerged during the May 2020 Covid lockdown, a time when businesses were largely closed except for essentials. Recognising the vital role of flowers in boosting morale during the challenging period of confinement, we launched DOTW.

Despite limited imports and scarce varieties, we crafted weekly designs from available market selections. 

Our aim was simple: to deliver bundles of flowers capable of instantly uplifting moods through their beauty and charm.

DOTW has since shifted its focus to prioritise mental wellness in Singapore. Embracing a more deliberate approach, we have refined our artistry to deeply appreciate the intricate beauty of floral arrangements.

Our weekly designs now serve as mindful reflections of tranquility and elegance, offering solace and upliftment during challenging times.